Five Things To Know This Week:
1) Is Your Company’s Future Hybrid?
2) Do You Want to Be a Thought Leader?
3) Marketing to Gen Z
4) Women’s Business Month
5) Resource of the Week – GetApp Small Business Strategy Series
Enter the “Small Business, Big Wins” Contest. The Deadline is March 11th!
Small Business Edge
Brian Moran & Associates
Special Message From Our Sponsor:
Barclays “Small Business, Big Wins” campaign is Back!
Small businesses are invited to share how they overcame the numerous challenges and obstacles of 2021 at BarclaysSmallBizBigWins.com for a chance to win the $60,000 grand prize or one of many cash prizes. The deadline for submission is this Friday, March 11th. The contest winners will be announced the week of May 1 to coincide with National Small Business Week.
All businesses that submit qualifying entries will also be entered in a random drawing to win one of 50 $2,000 sweepstakes prizes.
To enter the contest, small business owners are asked to share how their business met the unique demands of 2021 in fewer than 500 words and upload an original image that helps illustrate the submission. For a full list of the contest rules, please visit BarclaysSmallBizBigWins.com.
Is Your Company’s Future Hybrid?
Many businesses of all sizes have concluded that the future of work is a hybrid, splitting employees’ time with in-office and remote work. But Training Magazine says you can’t just say, “ok, we’re transitioning to a hybrid business,” and leave it at that. It says, “Unless we change how we work, remote working will make our team performance worse, will make our jobs less enjoyable, and will severely disadvantage the newer and younger members of our teams.”
They share seven ways to help ease your team’s transition to hybrid work.
Read more about making the transition to a hybrid workplace.
Do You Want to Be a Thought Leader?
While the blog at Influence&CO says the term “thought leader” has become a buzzword, actual thought leaders are experts in their field who freely share their expertise to educate a broader audience and add value to their industry.
Being considered a thought leader adds value to your personal brand and your business. But it takes work to get there (and no, it’s not about how many followers you have on social media).
This blog shares 11 steps to becoming a thought leader.
Read more about how to be a thought leader.
Marketing to Gen Z
Gen Z is a lucrative target market for many small business owners, but they have different expectations than other consumers. If you want to sell to them, eMarketer says if your business doesn’t meet their demands, “they’ll happily go elsewhere.” Not surprisingly, many of those expectations concern digital experiences.
First, being digital is not enough—you have to be engaging and “meet Gen Z where they’re at” as well. Asher Gordon, head of paid media at Tug, told eMarketer. “You need to have specific content and creative for different channels for younger generations.”
Read more about marketing to Gen Z.
Women’s Business Month
In honor of Women’s Business Month and to help the nation’s entrepreneurial women, the Small Business Administration (SBA) is holding its 2022 Women’s Business Summit on March 28-30. The summit, consisting of panels, “Ask an Expert” workshops, and fireside chats to help women-owned small businesses build, scale, and grow, will also include in-person salon/listening sessions held by local and regional hosts.
Learn more and register here.
Resource of the Week
Introducing the GetApp Small Business Strategy Series hosted by Brian Moran. The series is four interviews with top small business experts on four different topics. In the first interview, Brian talks with Rieva Lesonsky, CEO of GrowBiz Media, about business strategy and planning for entrepreneurs. They play the “What If” game to generate answers to some of the toughest questions facing business owners today.
Click here to watch the full interview.