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Apparently, they want to eat Cheez-Its. No, really. That’s one of the findings from a biannual survey of teens from the investment bank Piper Sandler Companies.You may think, “This doesn’t matter to me,” but depending on the type of business you own, it can. Did you know teens spend $2,419 a year? And millions are buying what you’re selling.

Teen girls, for instance, spend most of their money on clothes and fashion accessories. And teen boys spend the most on food.

Gen Z is still very concerned about political and social issues and prefers to do business with companies that reflect their values.

And yes, teens say they have the “highest intention” of eating more Cheez-Its.

Read more about what Gen Z is buying.


Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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