Apparently, they want to eat Cheez-Its. No, really. That’s one of the findings from a biannual survey of teens from the investment bank Piper Sandler Companies.You may think, “This doesn’t matter to me,” but depending on the type of business you own, it can. Did you know teens spend $2,419 a year? And millions are buying what you’re selling.
Teen girls, for instance, spend most of their money on clothes and fashion accessories. And teen boys spend the most on food.
Gen Z is still very concerned about political and social issues and prefers to do business with companies that reflect their values.
And yes, teens say they have the “highest intention” of eating more Cheez-Its.
Read more about what Gen Z is buying.
