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Small Business Edge provides advice and insights to guide small business owners

Small Business Edge provides advice and insights to guide small business owners and startup businesses in uncertain times. Whether it is about cash flow, remote working, credit, bankruptcy, employees, getting a loan, or dealing with stress and time management issues, when entrepreneurs have questions, they get answers on

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My word for this week is Vision. According to Jonathan Swift, “Vision is the art of seeing what is invisible to others.”

A well-defined vision for your business provides direction and purpose. It can act as a roadmap or GPS Plan that guides every decision and action.

When your company has a clear vision, it aligns your team and stakeholders with a common goal, builds unity and collaboration, and sets the stage for strategic planning and resource prioritization.

A strong vision can inspire and motivate your employees, driving innovation and perseverance even in challenging times. The strongest vision can turn ordinary into extraordinary; it can turn losing into winning. That’s how critical vision is to success in business and life.

Take a moment today to examine your business vision. Is it clear and compelling? Does it resonate with your team and customers? If not, refine it.
Remember the famous words of President Teddy Roosevelt, “Believe you can, and you are halfway there.”

Wishing you clear skies and 20/20 vision for today.

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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