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Five Things To Know This Week:

1) CRM Made Simple
2) Do You Procrastinate?
3) Listen to Your Gut
4) Don’t Ignore Pinterest
5) Business Owner Spotlight:

Happy Valentine’s Day!

Today, billions of people worldwide will give and receive cards, chocolates, flowers, and marriage proposals to celebrate a holiday named after St. Valentine, started by the Romans over 600 years ago.

I always thought of February 14th as another “Hallmark holiday” to generate sales in retail stores and restaurants—like Mother’s Day and Father’s Day. Personally, I stopped buying cards for my wife around 20 years ago in favor of giving her homemade ones as well as writing my sentiments on our kitchen refrigerator (see the photos below).

One part of Valentine’s Day that I do like is that it reinforces the love that we have for each other—significant others, family members, and friends. Any day that we can get billions of people to declare their love for one another is a good holiday in my book.

If you’re looking to set the mood for an event today, click on the Spotify Playlist that my wife and I created for fun several years ago. Email me any songs worth adding to it.

Lastly, there are more quotes throughout history about love than any other topic. I could fill volumes of books just with my favorite quotes. So instead, I will share three of them with you today:

“Being deeply loved by someone gives you strength, while loving someone deeply gives you courage.” – Lao Tzu

“Love doesn’t make the world go ’round. Love is what makes the ride worthwhile.” — Franklin P. Jones, Columnist, Saturday Evening Post

“If you live to be a hundred, I want to live to be a hundred minus one day so I never have to live a day without you.” – A.A. Milne (42)

Happy Valentine’s Day!


 Brian Moran, CEO
 Small Business Edge
Brian Moran & Associates

 CRM Made Simple

Zoho just launched its latest version of Bigin, the tech company’s CRM small business solution. Bigin is an affordable and simple yet powerful CRM.

This new version makes it even more valuable for small business owners, providing the insights and tools you need to maintain meaningful customer relationships. Because it’s so easy to set up and use, 65% of new Bigin customers have never previously used CRM.

One of the new tools Team Pipelines brings different customer operations into a single 360-degree view. You can connect key customer processes, such as deal management, onboarding, delivery, training, ticket management, refund requests, customer testimonials, and more.

Bigin’s pricing starts at $7/user/month (billed annually) for the Express edition and $12/user/month (billed annually) for the Premier edition. There is also a free edition available.

Learn more about boosting your business with a better CRM solution.

 Do You Procrastinate?
I’ve long thought that procrastination was due to poor time management. But an article on Apartment Therapy says procrastination is “often related to emotions” and quotes a psychology professor who says, “People engage in this irrational cycle of chronic procrastination because of an inability to manage negative moods around a task.”
The author offers six habits to form so you can become a “reformed procrastinator,” including one you likely already do—make your bed every morning.
Read more about how to stop procrastinating and be more productive.

 Listen to Your Gut
When you make a business decision, do you rely on your head or your gut? Are you strictly a by-the-numbers business owner, or do you “have a feeling” about something and act on it?
My friend Rieva Lesonsky interviewed a long-time business strategist and intuitive who does both. Kim Woods says small business owners should start following their intuition by practicing. First, she says, “Rely on your intuition for small things, like taking an umbrella, following certain traffic routes, and finding a parking space. Then you can use your intuition for bigger decisions, like hiring a particular person or making an offer to a specific client.”
And she adds that this month (February) and June “will be excellent for launching, connecting, and selling.”

Learn more about how to follow your instincts.


 Don’t Ignore Pinterest

Of all the social media platforms, Pinterest seems to get the least buzz. But don’t ignore the social site.

Social Media Today just reported that Pinterest’s Q4 and full-year earnings for 2022 showed “steady increases in both users and revenue,” adding five million more active users, taking its audience to 450 million users.

Following a challenging 2021 due to the pandemic, Pinterest upped its usage of video content, which has boosted its appeal to younger audiences. And, in fact, Gen Z is the “fastest-growing demographic on the platform, increasing double digits year over year.”

Learn more about using Pinterest’s new offerings.


 Business Owner Spotlight: Lilasuds

While searching for a great small business to feature on Valentine’s Day, I found a post about Lilasuds on Co, the U.S. Chamber’s website.

According to Co, “Lilasuds [makes its] customers’ me-time feel extra luxe, with small-batch bath bombs, bath salts, and artisan soaps. This Latinx- and woman-owned brand based in Astoria, New York, creates bath products with sustainably and ethically sourced, cruelty-free ingredients shipped with biodegradable packaging. They even have fragrance-free options for those with sensitive skin.”

Click here to visit Lilasuds’ website and check out their Valentine’s Day specials. Thanks to my friends at the U.S. Chamber for sharing their story.

Click HERE to listen to my podcast with Gary.


Jek Lorenzo

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