Five Things To Know This Week:
1) 4 Tips to Improve Your Text Marketing
2) Buy Now, Pay Later Usage Soars
3) TikTok Success
4) Employee Retention Tool
5) Resource of the Week: American Marketing Association (AMA)
Hello Small Business Edge Newsletter Readers,
I received such positive feedback from the quotes I’ve added to recent newsletters that I decided to press my luck and give you one more this week. I hope you like it.
“You are the books you read, the films you watch, the music you listen to, the people you meet, the dreams you have, the conversations you engage in.
You are the sound of the ocean, the breath of fresh air, the brightest light and the darkest corner. You are a collective of every experience you have had in your life.
So drown yourself in a sea of knowledge and existence. Let the words run through your veins and let the colors fill your mind.” – Jac Vanek
…And then share the good stuff with the entire world! – Brian Moran
Brian Moran, CEO
Small Business Edge
Brian Moran & Associates
4 Tips to Improve Your Text Marketing
Text marketing is more popular—and effective than ever. MarketingProfs reports that 64% of consumers want businesses to text them more, which rises to 83% among Gen Z.
MarketingProfs cites a study showing that “texting converts better than other types of marketing outreach.” An article on the site says, “texting as a marketing tool is at a crossroads. If your business isn’t already texting customers, you’re behind the curve; and if you are using text, you may be finding it harder to stand out,” and offers marketing tips so you can stay ahead of the curve.
Learn more about the effectiveness of text marketing.
Buy Now, Pay Later Usage SoarsA new consumer survey reveals that 40% of holiday shoppers plan to pay for their holiday gifts with buy now, pay later (BNPL) services.
If you’re a retailer (or e-tailer), strongly consider offering these options since the survey from Bluedot reveals that 48% of Gen Z, 47% of millennials, and 40% of Gen X say they’re going to use BNPL services this holiday season.
Learn more about BNPL usage by consumers.
TikTok is the fastest-growing social media channel today—and it’s no longer just for teens. The site is an increasingly effective e-commerce platform.
Entrepreneurs are running thriving businesses on TikTok, and HubSpot shares the stories—and success strategies of several of them.
Learn more about how you can take advantage of TikTok’s rising popularity.
Employee Retention Tool
So many small businesses are still looking for ways to hang on to valued employees. A recent report from Bank of America reveals that 84% of employers say offering financial wellness tools to their staff can help reduce employee attrition, and 81% say these tools also help attract higher-quality employees.
The 12th annual Workplace Benefits Report, Navigating a New Era of Financial Wellness, also shows that 62% of employees are stressed about their finances, 80% of employees are concerned about inflation, and 71% feel the cost of living is outpacing growth in their salary or wages, which is likely a big reason they’re looking for ways to cope.
Learn more about offering financial wellness tools as an employee benefit.
Resource of the Week: American Marketing Association (AMA)
Marketing is the lifeblood of all small businesses—without it, no one would know what you do or where to find you.
The American Marketing Association has 65 chapters in North America and offers training, conferences, and networking opportunities. If you become a member, you’ll get discounts from other member businesses and access to its marketing-themed academic journals.
Learn more about joining the AMA.
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