Five Things To Know This Week:
This is a special 2023 predictions and trends edition of our newsletter. Predictions for:
2) Restaurant Owners
3) B2B Company Owners
4) Interior Designers, Home Remodelers, and Home Décor Retailers
5) Resource of the Week: Currents newsletter
Welcome to 2023!
We are two days into the New Year and I predict that at least a few of you (and me) have already busted some of our resolutions for 2023.
That’s ok. Resolutions are made from motivation, interest, and wanting. But, if you are serious about making real and lasting changes in your business and life, then you need DCA – Discipline, Commitment, and Accountability. I call those three words the “secret sauce” to success in business.
As you read my newsletter, I will have just finished an hour-long webcast called “Rebound” hosted by Matt Doherty. We discussed realistic goal setting and how to achieve every goal in 2023. We also talked about DCA, writing GPS Plans, and proactively managing time. Email me if you’d like to see the webcast on demand.
I am excited to see what this year has in store for all of us. Please keep in touch and let me know your thoughts, suggestions, and if I can help your business in any way.
Brian Moran, CEO
Small Business Edge
Brian Moran & Associates
RetailersInsider Intelligence and eMarketer say, “Though inflation and increased costs are putting pressure on everyone from consumers to retailers, there are huge opportunities for growth if you know where to look.”
Among their predictions: Social commerce is expected to grow, driven by Gen Z and TikTok; a store or website’s return policies will shape customer loyalty; and direct-to-consumer (D2C) companies will continue to struggle.
Learn more about 2023 retail trends.
The editors of Nation’s Restaurant News rounded up some predictions for next year, including selling products integral to your brand and the food you serve. So while McDonald’s turned the Grimace into a pool float, you can create a recipe collection, bottle your special sauce, or sell branded merchandise.
B2B Company Owners
B2B buyers are getting younger—65% of between the ages of 18 and 40, according to a survey from the American Marketing Association—which has impacted the buying journey.
Insider Intelligence and eMarketer explain how your martech needs to evolve to reach these new, digitally-focused buyers.
Be prepared to spend more—martech spending is expected to increase by 12.4% in 2023. Specifically, 54% of B2B marketers in the U.S. and UK plan to spend more on content creation and strategy, and 54% also plan to increase their customer marketing spend.
Learn more about B2B marketing trends.
Interior Designers, Home Remodelers, and Home Décor Retailers
What will homes look like in 2023? The answer affects a lot of different industries and small businesses.
Apartment Therapy has an extensive roundup of the top trends, such as “boring” beige is back while bold colors will dominate kitchen design.
Learn more about home design trends for 2023.
Resource of the Week: Currents newsletter
Since trends don’t just occur at the beginning of a new year, it’s critical for small business owners to stay in the know all year round.
My friend Rieva Lesonsky has been covering the small business and entrepreneurship industry for more than 30 years and shares trends small business owners need to know in Currents, her free weekly newsletter.