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My word for this week is opportunity.

Peter Drucker famously said, “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”

What I know about opportunities is that they are not always obvious and rarely come at the perfect moment. For me, opportunities often arrive wrapped in challenges or uncertainty. After years of missed opportunities, I have learned that readiness (and luck) is the key to success when opportunity knocks. Being prepared allows me to recognize and capitalize on opportunities when they arise, turning what could be a fleeting moment into a pivotal one.

Here are a few suggestions on getting and staying prepared for when opportunity strikes:

  1. Build Your Skills: Whether it’s learning about new technologies (Did someone say “AI”?), improving your sales techniques, or understanding market trends, being skilled equips you to respond more effectively when an opportunity arises.
  2. Network Like It’s Your J.O.B: Opportunities often come through people—someone in your network might have a new business venture, partnership, or idea that could change everything. Build and maintain strong relationships; they are often the bridges to new opportunities.
  3. Mind Your Mindset: Stay open to possibilities. A positive mindset will see potential in situations that others might overlook. Be proactive in finding the next steps on your path to success. Sometimes, it’s not where you initially thought it would be.
  4. Guard Your Resources: Be mindful of your resources, including time, money, and energy. Watch for people and projects who try to steal your most valuable commodities (sometimes, the biggest villain is YOU!). If you manage your resources properly, you can take calculated risks and not feel overextended or unprepared.

Sometimes, opportunity doesn’t shout—it whispers. It could be an idea in a meeting or a fleeting thought you have at the end of the day. If you listen carefully and then act, even when the path isn’t clear, you just might turn nothing into something.

Opportunity is all around us. The question is: Are you prepared to seize it?

Make it happen!

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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