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My word for this week is two words: My Time. What comes to mind when hearing or reading these two words? Do you conjure up images of beating away time robbers who try to steal your most important and valuable commodity? Are you alone reading a book, going for a walk, or looking at something on your phone?

In a Bricks or Sticks workshop for business owners I teach with Jocelyn Ring, we discuss the importance of breaking each day into four parts: My Time, Prime Time, Down Time, and My Time (again). Without structuring your day in such a way, it’s too easy for business owners to treat every waking hour as “Prime Time.” Unfortunately, that is the quickest way to complete collapse.

Everyone needs to step away from their businesses—whether it’s for a quick 10-minute break, a one-hour lunch, or a two-week stress-reducing vacation.

I talk with business owners almost daily about the importance of “my time.” It allows us to see the big picture in life and in the work we do. It will either reaffirm our decisions or smack us in the back of the head to let us know that we’re on the wrong path!

With the 12 weeks of summer officially upon us, I suggest creating different buckets of “my time” in the coming months. In one bucket, perhaps there’s a one-week vacation with family or friends. In the second bucket, consider planning long weekends to visit places on your “Places to Visit” list. Lastly, in the third bucket, use “my time” to walk outside daily and appreciate the beauty and wonder of everyday life.

This summer, I am committed to taking sunset walks around my neighborhood (I live in a tiny suburban town of 4,100 people in NJ). The sunsets, combined with trains whistling, birds chirping, and neighborhood kids playing, are unbeatable. I am also committed to bringing our three dogs along for the walk—Milo, Otis, and Chance. To them, the walks are like Christmas morning, the 4th of July, and Halloween rolled up into one big happy day.

If you have three buckets of “My Time” that bring you happiness, joy, laughter, and gratitude, I want to hear about it. Please send me an email.

In the interim, make the most of the time you have today.

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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