Five Things To Know This Week:
1) The Great Customer Resignation: Are You Worried?
2) How to Keep Your Employees Happy
3) The Benefits of Having Women in Top Management Posts
4) Social Media Tips for Introverts
5) Resource of the Week: Celebrating Flag Day and Flags of Valor
Brian Moran, CEO
Small Business Edge
Brian Moran & Associates
brian@smallbusinessedge.com
The Great Customer Resignation: Are You Worried?
We’re all aware of the Great Resignation, where unhappy, unappreciated employees leave their companies for greener pastures. While businesses still struggle with keeping their staffs intact, now you have something else to worry about.
Are your customers next? Gallup reports that if your customers are actively disengaged and don’t believe you’re delivering on your promises, there’s a 19% decline in business outcomes on average. This is better known as the Great Customer Resignation.
To avoid the Great Customer Resignation, Gallup advises business leaders to take three critical steps:
- Define what matters most to who you are as an organization
- Measure what matters most
- Change what matters most
The goal is to create a company culture that delivers for your customers.
Read more about how you can avoid the Great Customer Resignation.
How to Keep Your Employees Happy
Speaking of the Great Resignation, Tracking Happiness surveyed thousands of employees and found that the ability to work remotely is linked to an increase in employee happiness of up to 20%.
The stats are eye-opening. Workers who had to work in-office 100% of the time score their work happiness a 5.9, on average, on a scale of 1 (unhappy) to 10 (happy). But employees who spend 100% of their workdays working remotely give their work happiness a score of 7.04, on average.
Happy employees typically are more loyal.
Learn more about how to keep your employees happy.
The Benefits of Having Women in Top Management Positions
On her Spin Sucks blog, Gini Dietrich highlights how companies benefit when women are added to the top management team. Citing research about what changes in a company when women enter top-level positions from Corinne Post, a management professor at Villanova University, Dietrich says, “In the year following a woman’s entry into the top management team, there is a change in how the entire team thinks.”
The research shows after women join, the team’s willingness to take risks declines by about 13.5%, but their openness to change increases by about 10%. But Professor Posts says, “People often confound risk with innovation. We find that after adding women, firms still pursue innovation, but with more measured risks.”
Read more about the value of having women as part of your top management team.
Social Media Tips for Introverts
Are you an introvert? I am not, which may be why I love using social media, both personally and professionally. But HubSpot points out that for the approximately 50% of people who consider themselves introverts, participating in social media activities can be especially challenging.
Since social media is key to success for many businesses, HubSpot explores how introverts can “manage the demands of social interaction with the need to take care of their own mental health?”
Learn more and discover eight tips that will improve your social media marketing.
Small Business Resource: Celebrating Flag Day and Flags of Valor
According to History.com, on June 14, 1777, the Second Continental Congress took a break from writing the Articles of Confederation and passed a resolution stating that “the flag of the United States be 13 stripes, alternate red and white,” and that “the union be 13 stars, white in a blue field, representing a new constellation.”
In 1885 Bernard Cigrand, a small-town Wisconsin teacher, originated the idea for an annual flag day to be celebrated across the country every June 14. That year, he led his school in the first formal observance of the holiday.
In 1916, President Woodrow Wilson marked the anniversary of that decree by officially establishing June 14 as Flag Day.
Today, I want to recognize, celebrate, and support Flags of Valor, a veteran-owned, veteran-operated, and veteran-made company. Joe Shamess and Brian Steorts founded their company based on three simple truths:
- Combat veterans deserve an opportunity
- Made in America matters
- We should never stop giving back
Learn more about the incredible work created by the veteran employees at Flags of Valor, and find out how to purchase some of their products.
Listen to my podcast with Leah Farrell here.
