Five Things To Know This Week:
1) The Power of Silence
2) Unhappy Instagram Users
3) Is SEO Dead?
4) Honoring a Baseball Legend
5) Resource of the Week: Get Your Own Free Cybersecurity Toolkit
In addition to the five things you should know this week, I want to tell you about a webcast (interactive discussion) I am co-hosting with Jocelyn Ring this Thursday, August 4th, at 11:00 AM ET. The webcast is a prelude to a 30-day workshop we are running in October for 20 business owners (reply to this email if you want more information on the workshop).
In the webcast, we will cover:
- What type of business owner are you? Not knowing can cost you time, money, and possibly your company.
- How to create a GPS Plan to avoid the obstacles in your path to success
- Change from a reactive to a proactive mindset and become more efficient and productive today!
Bring your questions and business conundrums. Let’s see if we can help you on Thursday.
Sign up for the webcast here.
Brian Moran, CEO
Small Business Edge
Brian Moran & Associates
The Power of Silence
Thomas Carlyle first used the expression “silence is golden” in a novel written in 1833. And now, silence is the subject of a new book, Golden: The Power of Silence in a World of Noise which asserts that silence is, according to Justin Zorn, one of the authors, “a source of mental clarity and physical health,” and that “it offers solutions to challenges facing humanity—at a personal level, and as societies, communities, and the globe as a whole.”
Most of us live in a sea of noise, so learning that we can be more effective in silence is a welcome notion.
Learn more about what Zorn says about the “necessity to turn down the noise and tune into silence.”
Unhappy Instagram Users
Speaking of noise, are you still enjoying your Instagram experience? Many users are not, Kylie Jenner being one of them. (The last time Kylie wasn’t happy with a social platform, Snapchat lost about $1.5 billion in market value.)
Jenner wants Instagram to return to its roots, claiming, along with many others—already more than 100,00 people have signed a Change.org petition calling for Instagram to go back to how it was.
Jenner has more than 362 million Instagram followers, so when she speaks, people (and businesses) listen. Within days of Jenner’s complaint going viral, Adam Mosseri, the head of Instagram, was on Twitter saying he wanted to make Instagram a better experience and asking people what they thought.
Learn more about the current Instagram drama from Social Media Today.
Is SEO Dead?
Search Engine Journal reports the rumors about the “death” of search engine optimization are, a best, very premature. Instead, they say, “SEO is still alive and kicking…and may even be more important” than it has ever been.
As proof, they cite that over half of all website traffic comes from organic search, and the first search result in Google averages 26.9% of click-throughs on mobile devices and 32% on desktops.
SEO can be complex, so the more you know, the better your results.
Learn more about why SEO still matters.
Honoring a Baseball Legend
If you love baseball (like I do) and you live in or plan to visit New York City this fall, be sure to stop by the new Jackie Robinson Museum in lower Manhattan, scheduled to open September 5.
The museum pays homage to the baseball icon who broke major league baseball’s color barrier in 1947 when joining the then Brooklyn Dodgers. In the words of New York City’s mayor Eric Adams, the museum highlights his greatness on [and off] the field.”
Learn more about the soon-to-open Jackie Robinson Museum.
Resource of the Week: FREE Cybersecurity Toolkit for Small Businesses
The Global Cyber Alliance (GCA) has a singular purpose: to reduce cyber risk. To help reduce cyber risk and protect small business owners, the GCA created a Cybersecurity Toolkit providing free and effective tools.
The tools are carefully selected and organized to make it easy to find and implement cybersecurity controls that help organizations defend themselves against cyber threats. The toolkit is designed for SMBs but can be used by any organization. The toolkit is available in English, French, German, and Spanish.
To view and download your free GCA Cybersecurity toolkit, click here.
Listen to my podcast with Kara here.