Newsletter

Make sure to subscribe to our newsletter and be the first to know the news.

Small Business Edge provides advice and insights to guide small business owners

Small Business Edge provides advice and insights to guide small business owners and startup businesses in uncertain times. Whether it is about cash flow, remote working, credit, bankruptcy, employees, getting a loan, or dealing with stress and time management issues, when entrepreneurs have questions, they get answers on SmallBusinessEdge.com

Let’s get social

We've helped small business owners realize their dream for almost three decades.

The Breakfast Sessions: Unveiling the Role of a Business Clarity Therapist

Picture this: a crisp Friday morning, and I’m behind the wheel, heading towards one of New Jersey’s finest diners, just a short 20-minute drive away. Destination? A rendezvous with my dear friend, Steve Woodruff. Now, let me tell you, Steve is not just a great companion for breakfast; he’s a wizard at diving deep into themed discussions.

Over the course of 60-90 minutes, we tackle some of the world’s most pressing problems (yes, we do manage to solve a couple in just 10-15 minutes). We dissect the latest trends in social media, catching up on what our circle of friends is up to (another engaging 10-15 minutes). And finally, the pièce de résistance: brainstorming innovative ways to not only meet but exceed our clients’ needs (a solid 40-60 minutes of creative brilliance).

In our latest breakfast session, I decided to inject a little extra excitement. You see, Steve’s expertise lies in helping individuals and companies discover their “core fit” within a specific market. Having experienced his session firsthand, I can vouch for the invaluable clarity it provided me in successfully launching my second venture. It struck me as a fantastic idea to sit down with Steve and glean insights on finding your own “core fit” in whatever arena you’re currently navigating.

Stay tuned for an enlightening conversation that just might revolutionize your approach to success in your chosen domain. Get ready to uncover the essence of your unique fit in the sandbox you’re playing in today.

Brian: You refer to yourself as a business Clarity Therapist, which sounds cool, but what does that mean exactly?

Steve: Every small business, to stand out, needs a very clear focus and message. Clarity Therapy is a process of helping a business, through a one-day intensive session, arrive at its core, differentiating identity or its “fit” in the marketplace.

Brian: It sounds like a form of branding with some extra magic.

Steve: That’s a fair assessment! The magic is uncovering the unique DNA of the company – identifying the unique strengths, offerings, and market opportunities that will lead to the greatest success. It’s not just branding, it’s clear direction.

Brian: What are the deliverables of a Clarity Therapy session?

Steve: We arrive at key words as the deliverables. A 10-word (or less) summary, a compact story, a defined niche and clear offering, and a memorable analogy are the building blocks of all subsequent marketing. One major goal is to have such a clear message that people can easily remember and refer the business.

Brian: A lot of companies and individuals seem to have muddled messages. They do 20 different things and it’s not clear what their sweet spot is. Do you help them fix that?

Steve: That’s exactly the problem we’re aiming at with Clarity Therapy. I see so many websites, Power point presentations and resumes that are little more than bullet point lists. It often takes an outside set of eyes, a different perspective, to see the true DNA of the business and distill it to a clear expression. As the artwork in my office so accurately describes it, “You Can’t Read the Label of the Jar You’re In!”

Brian: Who is your target audience for Clarity Therapy?

Steve: While the need is pretty much universal, I specialize in helping small businesses, solopreneurs, and even professionals in career transition. Clarity Therapy has grown primarily through word of mouth, including testimonials like the ones on my website.

Brian: You and I have enjoyed many long brain-storming discussions when I launched my latest business. There’s no question that doing the deep dive into my professional DNA, as you so aptly put it, shed light on the direction I should take. Do your clients have a similar epiphany?

Steve: Interestingly enough, many of my clients have been in business for years, and the greatest need is to sort through all the numerous possible options. It’s not trying to come up with something out of thin air. Individuals and companies at a “mid-life” fork in the road are often the most open to some clarity therapy!

Brian: Thanks Steve. As always, I’ve thoroughly enjoyed my breakfast with you. This one’s on me 😉

Steve Woodruff is world’s only Clarity Therapist, a consultant to the pharmaceutical industry, and a builder of business referral networks. He blogs at SteveWoodruff.com, and can be found on Twitter at @swoodruff.

Image credit: Johnkay (Flickr Creative Commons License)

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

View all posts