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My word for this week is Integrity.

One of my favorite quotes on integrity is from C.S. Lewis“Integrity is doing the right thing, even when no one is watching.”

Simply put, integrity is the quality of being honest and having strong moral principles. It means adhering to ethical standards and doing the right thing, regardless of the circumstances. At its core, integrity is a practical and essential component of any successful business.

When your actions consistently reflect your words, you build a reputation for reliability and honesty. Over time, building trust translates into customer loyalty, deeper employee engagement, and stronger business partnerships.

However, a single lapse in integrity can significantly damage you and/or your company’s reputation. What took you years to build can suffer severe damage from one poor decision or momentary lapse in judgment.

To safeguard the integrity of your business and personal reputations, play what I call the “What If” game. Create different crisis scenarios and write down how you would best respond to the situation. Then, if the scenario happens, you have a well-crafted response instead of a knee-jerk reaction. This exercise can help mitigate the damage to your brand and reputation.

Companies built on integrity will more likely withstand challenges and thrive in the long run. While shortcuts can bring quick wins, they often come at the cost of trust and reputation. Take time to examine the foundation on which you built your business. Ask yourself and your team the following questions:

  • Can our employees, customers, and partners clearly define our company’s values? Do they know what we stand for?
  • Do we lead by example and “walk the talk?”
  • Are we transparent about our business? Do we encourage employees to speak up about ethical concerns?
  • Do we acknowledge and reward ethical behavior from employees? Do they “do the right thing, even when no one is watching?”

Be a person of integrity. Build your business for long-term success with happy, dedicated employees and loyal customers, and you will make the world a better place.

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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