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Welcome to Fall! My word for this week is innovation.

According to Steve Jobs, “Innovation is the ability to see change as an opportunity—not a threat.”

What does it mean to be innovative? How can we use innovation to succeed in business today? For starters, standing still is not an option. As you read this newsletter, your competitors are evolving, new technologies, like AI, are reshaping industries, and customer expectations have never been higher (Happy Tuesday, BTW)!

Innovation is finding new ways to add value to your customers, improving processes, or rethinking your products and services. You don’t need to reinvent the wheel to be innovative, but you do need to continuously improve it to stay relevant.

The key to sustained success and relevance can be found in how your business adapts, grows, and implements new ideas. Innovation isn’t a one-time effort or a program that allows you to check a box when you’re done with it. Innovation is a mindset that successful leaders consistently weave into the fabric of every part of their businesses.

Why every part? Two reasons: First, you never know from where or whom your next great innovative idea will come, and second, it empowers employees to believe that their ideas and suggestions could help the company chart a new path or launch a new product or service.

Embrace innovation like a big group hug at work. Give your team permission to think outside the box or blow it up if they prefer. Just don’t stand still.

Now, go change the world!

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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