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My word for this week is Influence. Influence is the power to shape outcomes, guide decisions, and inspire action—without force or authority. As business owners, influence is one of our most valuable tools. It can impact how we lead our teams, connect with customers, and grow our businesses.

At its core, influence is about building trust and credibility. I’ve witnessed firsthand how the right amount of influence helped create a positive company culture and opened doors to new opportunities that were once closed.

Influential leaders lead through their actions. They consistently demonstrate the behavior and work ethic that they ask of people on their team. They are also clear and confident in communicating with their team; no messages are ambiguous or misconstrued.

Influential leaders also invest time building relationships by listening to others and understanding their needs. People are more likely to be influenced by those they know, like, and trust.

I believe that inspiring and influential leaders figure out ways to get ordinary people to do extraordinary things. Their success comes from helping others succeed, which is a winning formula!

Wishing you an influential and impactful September!

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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