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AI is capturing the attention of so many in the entrepreneurial world, partly because, I believe, there’s so much we don’t understand about it and its capabilities. And then there’s a bit of fear of the unknown, no doubt a result of seeds planted by watching that episode of The Twilight Zone, where Rod Serling, always ahead of his time, scripted ordinary appliances suddenly taking over the world.

As most of us slowly dip our toes into what is sure to be an ocean of AI applications for our businesses, this caught my eye. Entrepreneur Bruno Aziza, writing on Medium, answered a question many business owners are likely asking, “How can I scale AI?” Aziza replied, “Make the “I” bigger than the “A” and explained three ways that could work. A quick summary:

  1. Trust: Trust is THE foundation great decision-making stands on. Semblance of truth is not truth.
  2. Interaction: To work at scale, AI must be multimodal or contextual in input and output. .
  3. Action: To work at scale, information and action need to be tied within a domain. Informing at speed is essential. Acting and transacting within an application flow is what makes it most useful.

Learn (so much) more about AI and how it can help you run a better business.


Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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