Five Things To Know This Week:
1) Flex Benefits Help You Retain Employees
2) Social Media Marketing Trends
3) Habits are Better than Resolutions
4) TV Without Wires
5) Resource of the Week: U.S. Commercial Service
Happy January 10th!
It’s a great day to make things happen! Face whatever is in front of you, meet it head on, then defeat it. That obstacle is keeping you from your dreams, goal, and happiness.
Brian
Brian Moran, CEO
Small Business Edge
Brian Moran & Associates
brian@smallbusinessedge.com
Flex Benefits Help You Retain Employees
One of the biggest challenges small business owners faced last year that’s expected to continue into 2023 is attracting and retaining skilled employees.
Many surveys of the nation’s workers reveal that most employees want to work for businesses that offer a good benefits package. But more companies are discovering that one-size-fits-all benefits packages are not all that appealing to employees.
Instead, flexible benefits are often more appealing because you can customize them to your individual employee’s needs. Some examples of flex benefits include commuter benefits, work-at-home options, career planning, paid time for volunteer work, professional development, and more.
Learn more about flex benefits.
Social Media Marketing TrendsSocial media had a tumultuous 2022, and there’s still a lot of uncertainty about some highly popular social platforms as we head into 2023.Social Media Examiner rounded up 28 social media experts who shared their advice and tips about using social media to establish trust with customers, increasing your ROI with social customer care, AI innovations, and more.
Learn more about 2023’s social media trends.
Habits are Better than ResolutionsLast week I noted that it was likely that some of us already broke some of our New Year’s resolutions. (Yes, I’m guilty.) So I was happy to see this article in Fast Company that said we should ditch making New Year’s resolutions altogether and work on creating new habits instead.According to the article, making resolutions is futile since our brains are wired against change, so “we often rely upon motivation, and motivation runs out usually after two or three weeks.”
The article shares the six principles of forming habits, including something I’ve always believed in—celebrate your wins.
Read more about forming new habits in 2023.
TV Without Wires
CES (the Consumer Electronics Show, CES 2023) was last week, and I’m always dazzled by the tech introduced there. There was a lot of coverage in the tech newsletters, and this wireless TV caught my eye.
Displace TV is launching the world’s first truly wireless TV. The 55-inch OLED television is lightweight, weighing less than 20 pounds, and the company says the battery can last for about 30 days on a charge.
One of the advantages of a wireless TV is that it can be placed anywhere in a room—no worrying about proximity to a wall socket. Also, the company claims remotes can be replaced with hand gestures.
The TV is expected to ship in late 2023. Tom’s Guide has the details.
Learn more about the world’s first wireless TV.
Resource of the Week: U.S. Commercial Service
The U.S. Commercial Service has a network of export and industry specialists in over 100 U.S. cities and 80 countries worldwide. These trade professionals provide counseling and various products and services to help SMBs export their products and services.
The U.S. Commercial Service is part of the Department of Commerce’s International Trade Administration. You can learn about all aspects of exporting and world markets through its online solutions or find help through its local assistance or virtual services programs.
Get more important exporting news by following them on social media (LinkedIn and Twitter) or joining the mailing list.
