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Five Things To Know This Week:

1) How Gen Z is Shaping Entrepreneurship
2) Should You Hire a Social Media Content Creator?
3) Are You a Go-With-the-Flow Type of Leader?
4) Improve Your Brain Function with Brown Noise
5) Resource of the Week: National Hispanic Heritage Month

“Because you are alive, everything is possible.” – Thich Nhat Hanh

What’s on your bucket list? What is one thing you really want to accomplish in your life? Run a marathon? Open your own business? Visit every state?

I love the quote from Thich Nhat Hanh above (pronounced “Tick-Not-Hahn”) because it makes me believe I can do anything. Granted, I will never play 1st base for the NY Mets, but I dream of visiting every state in the U.S. (I only have North Dakota, Oklahoma, and Alaska left), and there are other “BHAGs” on my bucket list.

What’s a BHAG? It’s an acronym for “Big, Hairy, Audacious Goal.” I first learned about BHAGs in Jim Collins’ book, Built to Last. BHAGs are goals that don’t take a day, week, or month to complete. Sometimes they take years or even decades. But, remembering the words of Thich Nhat Hanh, “everything is possible,” we should all have at least one BHAG on our bucket lists.

Don’t be afraid to have really BIG goals. Write them down, give yourself enough time to complete them, find good people who will support you along the way (and hold you accountable), and don’t forget to enjoy the journey. BHAG!

Thanks for being part of my journey too.


 Brian Moran, CEO
 Small Business Edge
Brian Moran & Associates


  How Gen Z is Shaping Entrepreneurship

Last spring Microsoft commissioned a report, the Small Business State of Mind, that shows how entrepreneurial Gen Z is—62% say they’ve already started or plan to launch their own businesses.

Is Gen Z the “most entrepreneurial generation” the world has ever seen? Perhaps so, says the report. Here are five trends the report says are shaping entrepreneurship today:

  1. 9-to-never. Gen Z small business owners are redefining the workplace hustle.
  2. The do-good effect. Small business owners investing in social good are seeing the benefits.
  3. Risky business. Small businesses are letting data breach prevention fall to the wayside.
  4. Road to retirement. Why is Gen Z set on small business ownership? Early retirement.
  5. TikTok over textbooks. Gen Z small business owners are leaning into TikTok for business advice while debating the necessity of a higher-ed degree.

Learn more about the future of entrepreneurship.


  Should You Hire a Social Media Content Creator?

Before you answer, according to Sprout Social, a social media content creator is not the same as a social media manager. The job of a social media content creator is to, obviously, create content, whether it be in the form of blogs, newsletters, etc. Yes, that sounds like a regular content creator, but in this case, all the content is “solely focused on understanding and building their audience on social media.”
Sprout Social says you have three options for hiring for this position. You can hire an in-house creator, work with an outside agency, or contract a freelancer.

Not convinced you need a social media content creator? There’s a lot more to know before you decide.

Learn more about hiring a social media content creator.


  Are You a Go-With-the-Flow Type of Leader?

A post on the SmartBrief blog discusses the importance of using improvisation skills to be a better leader. The author argues that the ability to go with the flow shows you have the flexibility to make the right moves at the right time.

She says improvising builds energy for business leaders and offers seven tips for learning how to get the most out of improvisation, including breaking bad habits and learning how to tell stories.

Learn more about learning how to improvise and be a better leader.


  Improve Your Brain Function with Brown Noise

No, that’s not a typo—I didn’t mean white noise. There are actually several different types of noise, including white, brown (also known as red), and pink noise.

The Sleep Foundation says, “brown noise contains sounds from every octave of the sound spectrum, but the power behind frequencies decreases with each octave…resulting in a sound” that’s deeper than white noise (or pink), reminding people of the sound of rainfall.

Research shows brown noise may help improve cognitive performance, helping you think, learn, and remember better. (And yes, white noise will help you sleep better.) And it’s apparently trending on TikTok.

Learn more about how the effects of the different noises.


 Resource of the Week: National Hispanic Heritage Month

Each year, Americans observe National Hispanic Heritage Month from September 15th to October 15th by celebrating the histories, cultures, and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America.

The observation started in 1968 as Hispanic Heritage Week under President Lyndon Johnson. President Ronald Reagan expanded it in 1988 to cover 30 days beginning on September 15th and ending on October 15th. It was enacted into law on August 17, 1988.

September 15th is an important date because it is the anniversary of independence for several Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16th and September 18th, respectively.

Click HERE to learn more about National Hispanic Heritage Month.


Click HERE to listen to our special 5 in Five podcast where five experts offer their advice to business owners for the second half of 2022.


Jek Lorenzo

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