The author of Email Marketing Rules just released an updated and greatly expanded fourth edition of his book. And in his column on MarketingProfs, he talks about how much email has changed in the past 10 years:
- Email can be read on smart watches or read aloud by voice assistants
- Marketers can create interactive emails
- Privacy features launched
- Artificial intelligence (AI) and machine learning have gained roles in selecting audiences, determining email content, picking send times, writing copy, and more
And he discusses three significant changes yet to come:
- AI and machine learning will help us scale our personalization, segmentation, and automation efforts
- Omnichannel orchestration will help us not only better coordinate campaigns across all of our channels but also use the right channels and incorporate data from all of our customers’ brand interactions
- CDPs will help us centralize and clean all of our customer information so we can understand customers as whole people and use that data to fuel our AI, machine-learning, omnichannel, and other efforts
Learn more about the still-evolving power of email.
