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My word for this week is “engagement.”

One of the best and most eye-opening business books I read in the last decade was The Crisis of Disengagement by Andrew Sherman. Although it was written in 2017, the lessons, examples, and advice are even more applicable today.

In the book, Andrew writes about disengaged employees who show up to work but would rather be somewhere else and the actively disengaged employees who want to take the rest of the team with them!

The solution? Get rid of your actively disengaged employees, let the actively engaged employees work their magic, and focus your attention and effort on turning disengaged employees into engaged employees. That’s when the ordinary becomes extraordinary.

And who doesn’t love extraordinary?

As business owners and leaders, being actively involved in our daily operations isn’t just about oversight; it’s about creating an environment where innovation and excellence are the norms, not the exceptions.

Daily engagement allows us to stay ahead of market trends. It also ensures our teams feel supported, motivated, and accountable. Actively engaged leaders will proactively shape the future through consistent action and decision-making.

What are you waiting for? There’s a whole world waiting for you to engage with it!

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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