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I love the expression “Ya gotta be in it to win it.”

Barclays recently wrapped up its “Small Business Big Wins” promotion. They received over 4,750 entries, selected 10 finalists, and chose one big winner. Congratulations to Ashland Birth Center for being named the winner and for receiving a $60,000 grand prize. 

What Do They Do? The Ashland, Wisconsin-based business offers parental guidance and support along with a wide range of midwife services throughout the pregnancy, newborn, and postpartum stages of childbirth. They edged out nine other finalists in a nationwide vote to determine which United States-based small business would receive a much-needed financial boost.

Through essays and photos, small businesses from across the country shared their compelling stories of resilience in a landscape forever changed by COVID-19 and how they met the unique demands of 2021 through the “Small Business Big Wins” promotion presented by Barclays. The top 10 were selected and highlighted online at for a public voting period that took place April 13-22. 

“Throughout this pandemic, the small business community has been forced to pivot and adapt during unprecedented times,” said Nancy Parnella, Director of US Business Cards at Barclays. “At Barclays, we know that small businesses are the economic engine of their local communities, and we are honored to share their stories of perseverance and provide them with financial support to help them continue to thrive.” 

The contest was sponsored by Barclays’ Business Card team, which has long supported business owners of all sizes with its broad range of cards that offer business owners rewards for dollars spent on their business needs. 

In addition to the $60,000 grand prize, Barclays awarded $40,000 to Nordic-Knot of Reston, Virginia, for second place; $20,000 to Superfit Hero of Riverside, California, for third place; and $5,000 for each of the remaining finalists in the top 10. Barclays has also awarded 50 participants of the contest $2,000 each through a random drawing, totaling $255,000 in support of 60 small businesses across the country. 

For more information about the finalists, visit For more information on Barclays’ business card offerings, visit 

Brian Moran

Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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