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Five Things To Know This Week:

1) 5 Steps for Creating a Better Customer Experience
2) The Changing SEO Landscape
3) 10 Cheapest Electric Cars
4) Are You Wasting Your Money Buying Multivitamins?
5) Resource of the Week: Insurance Awareness Day

Hello Friends!

As you read these words, we are almost exactly halfway through 2022. Let that sink in for a second. Is it just me, or does it feel like time is FLYING by?

This is a great week to take a trip to the “clouds” of your business and look at everything from the 20,000-feet level. See (1) Where your business is today, (2) Where your business was six months ago, and, most importantly, (3) Where your business “could be” at the end of 2022. I say “could be” because, as you see from the first six months, your success wasn’t a straight line. There were changes to your plan—some things happened; others blew up. But you made it to the halfway point.

While in the clouds, the first item to review is what we talk about in point five of this week’s newsletter—insurance. Make sure you have the right coverage for your business (and personal life as well). The second thing to do is listen to my “5 in Five” podcast with Jim Barrood. He gives some excellent advice to business owners about planning.

Lastly, examine how you are taking care of your mind and body. Are you taking breaks during the day? Are you exercising, eating healthy meals, and connecting with the universe? It’s hard to run the best business on the planet from a hospital bed. If you feel unbalanced, take time this week to correct it and get your world back on its axis. Life is so much more enjoyable when everything is in sync.

In the second half of 2022, I will continue to practice gratitude. I am grateful that you take the time to read my newsletter, and I appreciate all the feedback and suggestions.

Thank you!


 Brian Moran, CEO
 Small Business Edge
Brian Moran & Associates

 5 Steps for Creating a Better Customer Experience

A customer experience expert says that in the past year of leading CX workshops, he’s learned that “most people overthink what a good CX looks like, but underestimate the journey it takes to get there.” Writing in Inc., he offers as proof that about 75% of businesses think they’re providing “a strong, personalized experience, yet fewer than half of consumers agree.”

Talk about a disconnect.

Read more about how you can “transform how you engage with your customers.”

  The Changing SEO Landscape

If you operate a website, you know the challenges search engine optimization (SEO) presents. As HubSpot says, “The SEO landscape is constantly evolving, and marketers must evolve along with it.”

And how do we do that? HubSpot suggests we determine our biggest SEO challenges and “create a game plan to address them.” Sounds easier said than done, but as usual, HubSpot walks us through it.

Read more about how to use keywords correctly and other SEO solutions.

 10 Cheapest Electric Cars

As we noted last week, we’re all paying too much for gas. However, if the price of gasoline has you thinking about buying an electric car, Business Insider says it won’t necessarily cost you a fortune to do so.
Business Insider adds there are plenty of 2022-model-year electric cars you can buy “for less than $35,000, particularly when you consider the federal government’s $7,500 tax incentive for EV purchases.”
While that may not be cheap, it’s all relative, especially when you figure out how much money you can save on gas.
Find out which electric cars are most affordable.

 Are You Wasting Your Money Buying Multivitamins?

For years we’ve been told we should take multivitamins to stay healthy. But a reputable medical journal just published a letter suggesting taking multivitamins and dietary supplements aren’t worth the money—and may be distracting us from watching our diet and exercising.

Vitamins are big business—last year, Americans spent nearly $50 billion on vitamins and dietary supplements. But Northwestern Medicine scientists say if you’re not pregnant and otherwise healthy, “vitamins are a waste of money because there isn’t enough evidence they help prevent cardiovascular disease or cancer.”

As always-on-the-go entrepreneurs, it’s essential we stay healthy.

Read more about what the doctors suggest we do instead of taking multivitamins.

  Small Business Resource: Insurance Awareness Day

Insurance is one of those things we forget about until we need it—kind of like a spare tire. National Insurance Awareness Day is celebrated every year on June 28 as a mid-year reminder to look at our insurance coverage.

Even if you already have all the necessary insurance for your business, take time TODAY to review your policies. Confirm that your policies still provide adequate coverage for your business. Better to be safe than sorry.

Click here to evaluate your Protection Quotient.

Listen to my podcast with Jim here.


Jek Lorenzo

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