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Five Things To Know This Week:

1) Analyzing Twitter
2) Are You Bored?
3) The Right Tech Can Secure Your Success
4) Is Your Team Working Too Hard?
5) Resource of the Week: National Retail Federation

 Brian Moran, CEO
 Small Business Edge
Brian Moran & Associates

 Analyzing Twitter

If you know me, you know how much I love Twitter. (You can follow me @BrianMoran.)

Twitter is a great way to connect with customers, meet new prospects, draw attention to your storefront, office, restaurant, or website, or handle customer service.

Like all marketing efforts, you need to monitor and measure your engagement. Twitter Analytics (it’s free) is a great way to do this, but it can seem a bit overwhelming.

SearchEngineJournal explains how to best explore Twitter Analytics.

Learn more about how Twitter Analytics can help you hone your marketing.

  Are You Bored?

That’s not necessarily a bad thing. Axios Finish Line reports that “doing nothing has its perks.” When our brains are engaged, it leaves “little leaves little room for creative and original ideas.”

The post highlights several studies showing that boredom can lead to increased creativity and inventiveness.

Learn more about harnessing the power of boredom.

 The Right Tech Can Secure Your Success

Since we just passed the halfway point of 2022, it’s a good time to look back and examine what we’ve accomplished this year and look ahead to explore the challenges we’re sure to face before the year is over.

The good news, as my friend Rieva Lesonsky discusses in this post on Small Business Trends, is that finding—and using the right tech tools can help you keep up with changing consumer behaviors (like the move toward a cashless society), deal with inflation, run critical “what-if” financial scenarios and more.

Read more about how the right technology can help you forge a better future.

 Is Your Team Working Too Hard?

The expression “work smarter, not harder” may be a cliché to some, but it actually can be an effective management strategy.

Writing for Harvard Business Review, the author notes how she “struggled with being over-prepared and striving for perfection…[wasting] hours on details that didn’t matter…and on answering the wrong questions.”

Learn how you can help your team actually work smarter and not harder.

  Resource of the Week: National Retail Federation

The National Retail Federation (NRF) is the world’s largest retail trade association with a diverse community of thousands of leading retailers and industry professionals. NRF membership is available for retailers, industry partner companies, insights partner firms, universities and their students, and international retail association members.

The NRF  has over 40 councils, committees, and task forces offering opportunities for retail members to network, share ideas, establish best practices, prepare testimony for Congress, and grow in their careers.

NRF councils provide members with elite leadership opportunities, benchmarking and best practice sharing, and collaboration with retail colleagues. They also have a Small Business Council (by Invite Only), which focuses on small retailers’ specific needs and interests.

To learn more about joining the NRF, contact them at

Listen to my podcast with Joe here.


Jek Lorenzo

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