• Setting the Stage: My Interview with Annette Joseph

    I recently participated in a Staples tweetchat called #MakeMoreHappen. It was hosted by Annette Joseph, entrepreneur extraordinaire, cookbook author, and lifestyle expert. She had dozens of smart, practical tips for consumers and business owners alike on how...

    • Posted 2 years ago
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  • Finding and Understanding Your U.S.P.

    If you want your business marketing to pay off, your business needs to have a USP or unique selling proposition. The USP is what makes your product or service unique—different from everything else on the market. Of...

    • Posted 2 years ago
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    A Look At Customer Engagement

    By Guest Writer Mark F Herbert Some of my latest reading on engagement has continued to intrigue me on this topic. Marketing professionals have been talking about “engagement” at the customer level for some time now, but I...

    • Posted 6 years ago
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