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Raising the Bar
Physical fitness is not only one of the most important keys to a healthy body it is the basis of dynamic and creative intellectual activity – John F. Kennedy
For small business owners, there is no denying that a healthy lifestyle can play an integral role in the success of one’s business. For Carolyn Loh, co-founder of The Bar Method in Ridgewood, NJ, her business is all about creating healthy lifestyles. I recently met with Carolyn to talk about how she runs her business, the joy she gets in changing people’s lives, and what her company has in store for the holidays.
Brian Moran: What made you decide to start your own business, and why did you choose The Bar Method?
Carolyn Loh: I was a children’s book illustrator for 25 years. As much as I loved it, I wanted a change in my career. In 2008, I took a Bar Method class and immediately became hooked on them. In 2010, I started my own Bar Method studio franchise in Englewood, NJ. Two years later, I opened The Bar Method in Ridgewood, NJ with Melissa Ferrigno, one of my students from the Englewood location.
Moran: What’s the mission or vision for your company?
Loh: Our mission is to challenge and reshape our clients’ bodies, strengthen their minds, improve their confidence, and enhance their lives through one incredibly targeted hour. Our classes are effective, fun, and challenging and our community is welcoming, supportive and inspiring. When I teach a class, I want my students to leave knowing they gave 100%, and that they are one step closer to their goals.
Moran: What about running your business? How do you approach the marketing, sales and customer service aspects of being a business owner?
Loh: Well, we certainly have gotten better at it! I think we’ve had our fair share of learning things by doing them twice. The best part of our marketing and sales campaigns has to be highlighting our student success stories. Nothing promotes The Bar Method better than satisfied customers with big smiles and healthy, toned bodies. In that case, a picture really is worth a thousand words.
Moran: You mentioned on our phone call that Staples has been a great resource in the past for your company. What have you been able to do with them to help your business?
Loh: Yes, Staples continues to be an excellent resource for us. We use them for our flyers, student success billboards in our studio, our business cards and some of the seasonal marketing campaigns we do. It’s very convenient to outsource our copy and printing needs to a company that we know will get the job done right the first time. We then have more time to focus on what we love to do.
Moran: It reminds me of the quote “Do what you do best and outsource the rest.”
Loh: Exactly! As I wrote on our web site, I get to go to a beautiful place every day surrounded by people who radiate positive energy and fun. All while treating our bodies to the best butt-kicking workout on the planet! It doesn’t get much better than that.
This post is sponsored by Staples. Staples Copy & Print now offers new, low prices on core products, including business cards, banners and more. I should know as I just picked up my new business cards from them – 500 for $9.99.