Making the Case: Why Every Business Should Have a Website

By on August 14, 2017

In 1997, there weren’t many small business web sites. They were very expensive to build and maintain, and customers weren’t shopping online; the Internet was so new in the 90s. Fast forward 20 years, and one would expect that every small business owner has a company website. Not so fast!

According to numerous sources, almost half of all small businesses in the U.S. do NOT have a web site. In an article posted on, the second biggest reason for the lack of a digital presence had to with cost (not surprising). The biggest reason for business owners not having a web site is they believe it isn’t relevant for their industry or company’s success (very surprising).

I read the sentence about relevance 3-4 times and it still didn’t make sense to me. How can any business, regardless of their size, not have a digital and social presence in 2017? These business owners need to put themselves in the shoes of their customers and prospects. How would they get information about their own company if they didn’t start with an online search? Other customers might leave reviews, or share information on social channels, but the small business is not able to have its own voice and share key content with individuals and other companies.

In a recent announcement, Wix, a web development platform that enables small businesses to create and manage their own websites, is making it even easier for reluctant companies to go online. The company’s new features allow small businesses to create dynamic, vibrant web sites with just a few lines of code.

Admittedly, I’ve never used Wix before, and I didn’t know exactly how their product worked for small business, so I paid a visit to their website. Here’s what I found out. For the very modest amount of $14-25/month, a business can create and maintain a rich web site that includes 15-20 incredible features that will make the company look impressive. Customers can make, reschedule or cancel appointments. You can post videos for viewing and sharing, a personalized SEO plan can help organically drive traffic to your site, and you can generate invoices directly from the site to customers. Now, the company has added an Artificial Intelligence Design feature that will create a web site for you after getting a few pieces of information from you.

I love to see innovative products and services that help small and passionate business owners to present their offerings in the best possible light. Kudos to the people at Wix for making the leap into the digital world a less stressful one for even the smallest of small businesses!


About Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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