#BrotherSmallBiz Tweetchat

By on April 19, 2016

Sponsored Advertising Content

This month I was honored to host a small business tweetchat sponsored by Brother Office. The theme for the hour-long discussion was “Creative Ways to Market Your Small Business.” Below is a summary of the conversation I had with Brother Office. If you would like to read all of the tweets, please visit www.twitter.com and type #BrotherSmallBiz in the search box.

Brian Moran Welcome to the #BrotherSmallBiz chat, a conversation to help small business owners run more creative companies. Thanks to @BrotherOffice for sponsoring today’s tweetchat. They are a true small business champion! Today we are discussing “Creative Ways to Market Your Small Business.” Let’s get started with the first question.

Brian Moran: Are small business owners more creative in marketing their companies today than they were 20 years ago?

Brother Office: Small business owners have a ton of resources available today that weren’t around 20 years ago; one example is our CreativeCenter.

Moran: What are some of the new creative tools business owners are using today to market their businesses?  

Brother Office: Our CreativeCenter! It’s free to use, and has templates for business cards, brochures, flyers, and more.  

Moran: You mentioned earlier about small business owners not having to deal with social media 20 years ago. How has social media helped small business owners market their companies?

Brother Office: Social media provides a way for companies to interact with potential customers. Small business owners need help reaching as many people as they can – social media is a tool to help them do that.

Moran: What can small business owners find on Brother’s CreativeCenter to help them market their companies?

Brother Office: We’ve got a whole host of customizable marketing content that can support small businesses. CreativeCenter offers free templates for brochures, business cards, posters, newsletters and more. It also has a number of marketing materials tailor-made for specific industries. The best part? It’s 100% free.

Moran: How have business cards evolved since social media came along?

Brother Office: The information you need to share on your biz cards has changed. There are more ways to connect now with social media, so business cards need to adapt. CreativeCenter has business cards that make a strong first impression.

Moran: What are creative ways for business owners to use brochures to market and grow their businesses?

Brother Office: Team up with other small businesses that have complementary services and make sure they have some of your brochures on hand. Take a look at local events/ shops.

Moran: What about newsletters? Are there creative ways to use newsletters to share content with customers and prospects?

Brother Office: If you’re already writing content for a blog, recycling the content for a newsletter can be useful. Newsletters can show off your expertise and help widen your audience. Tempted to start your own newsletter? Options abound at the CreativeCenter.

Moran: Any creative suggestions for retailers who use window displays or posters for their business?

Brother Office: Don’t be afraid to do something different than the norm! A good poster can be used anywhere–your office, conferences, events, local bulletins, etc. The CreativeCenter has more than 100 poster templates for free.

Moran: Can you give business owners some advice about being consistent with their branding during the creative process?

Brother Office: Your tone, your goals, your marketing content – it should all combine to offer a clear picture of who you are. All marketing collateral should be consistent!

Moran: Any final tips to share with our small business friends on Twitter today?

Brother Office: Don’t forget about the CreativeCenter the next time you need to update your marketing materials! Send us a direct message on Twitter if you have questions or needs – we’re here to help.

Moran: Thank you all for joining the #BrotherSmallBiz chat hosted by @BrotherOffice. Thanks again to Brother Office for being such a strong supporter of small businesses everywhere!

About Brian Moran

Prior to rejoining the world of entrepreneurship, Brian was the Executive Director of Sales Development at the Wall Street Journal where he oversaw the sales development and marketing programs for the financial and small business categories among the many Journal brands. From 2002-2010, Brian was President of Veracle Media and Moran Media Group.

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